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入試広報としての学部名称を考える : 高校生はどう捉えたか
http://hdl.handle.net/10097/40982
http://hdl.handle.net/10097/409822ce810ba-e214-462c-9c36-d2ad9ac6cd20
名前 / ファイル | ライセンス | アクション |
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KJ00005130759.pdf (739.8 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
---|---|---|---|---|---|---|
公開日 | 2010-02-05 | |||||
タイトル | ||||||
タイトル | 入試広報としての学部名称を考える : 高校生はどう捉えたか | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 学部 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 広報 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 入学者選抜 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 印象 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 対応分析 | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | university departments | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | publicity | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | university admissions | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | impression | |||||
キーワード | ||||||
言語 | en | |||||
主題Scheme | Other | |||||
主題 | Correspondence Analysis | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
佐藤, 洋之
× 佐藤, 洋之× 倉元, 直樹 |
|||||
著者別名 | ||||||
姓名 | Sato, Hiroyuki | |||||
著者別名 | ||||||
姓名 | Kuramoto, Naoki T. | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | 大学のユニバーサル化に伴い,大学入学者選抜は受験者の「選抜」から志願者の「募集」へと大きく比重を移している.名称の工夫によるイメージ戦略もその一環と言えよう.本研究では「学部」を単位として高校生が大学に抱くイメージを調査した.対応分析によって19のイメージ語と81の実在の学部名の布置を2次元で描いたところ,総じて伝統的な名称の学部のイメージが良く,新奇な学部名称は総じて芳しく受け取られていない傾向が見られた. | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | According to the expansion of university, reality on university admission has been shifting from selection to recruiting. The names of departments are also suspected to get determined as a part of tools for bewitching freshman candidates. The present study investigated what impression high school students held in the names of university departments. Nineteen impression words and 81 department names in existence were mapped in the space of two dimensions with the Correspondence Analysis. As a whole, impressions of traditional department names were favorably impressed. On the other hand, the participants had a tendency to get bad impressions from novel/unfamiliar names. | |||||
内容記述 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 論文 | |||||
書誌情報 |
教育情報学研究 号 4, p. 25-33, 発行日 2006-03 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 1348-1983 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA1205718X | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
その他の言語のタイトル | ||||||
その他のタイトル | On the names of university departments as a tool for publicity : Impression by high school students | |||||
出版者 | ||||||
出版者 | 東北大学大学院教育情報学研究部 | |||||
資源タイプ | ||||||
内容記述タイプ | Other | |||||
内容記述 | 紀要類 | |||||
登録日 | ||||||
日付 | 2010-02-05 | |||||
日付タイプ | Created | |||||
公開日(投稿完了日) | ||||||
日付 | 2010-02-05 | |||||
日付タイプ | Created | |||||
発行日 | ||||||
日付 | 2006-03 | |||||
日付タイプ | Created | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | 739757 bytes | |||||
公開範囲 | ||||||
値 | 学外 | |||||
著者所属 | ||||||
東北大学大学院教育情報学教育部 / 東北大学高等教育開発推進センター 大学院教育情報学教育部@@@Education Division, Tohoku University Graduate School of Educational Informatics@@@Center for Advancement of Higher Education, Tohoku University; Education Division, Tohoku University Graduate School of Educational Informatics | ||||||
更新日 | ||||||
日付 | 2010-02-05 | |||||
日付タイプ | Created |